Battleship open at no. 2 exactly as predicted
Posted by Nisar Sufi
Posted on May 22, 2012
with 5 comments
TW | LW | Title (click to view) | Studio | Weekend Gross | % Change | Theater Count /Change | Average | Total Gross | Budget* | Week # | |
1 | 1 | Marvel's The Avengers | BV | $55,644,102 | -46.0% | 4,249 | -100 | $13,096 | $457,665,517 | $220 | 3 |
2 | N | Battleship | Uni. | $25,534,825 | - | 3,690 | - | $6,920 | $25,534,825 | $209 | 1 |
3 | N | The Dictator | Par. | $17,435,092 | - | 3,008 | - | $5,796 | $24,476,173 | $65 | 1 |
4 | 2 | Dark Shadows | WB | $12,583,338 | -57.6% | 3,755 | - | $3,351 | $50,721,759 | $150 | 2 |
5 | N | What to Expect When You're Expecting | LGF | $10,547,068 | - | 3,021 | - | $3,491 | $10,547,068 | - | 1 |
6 | 8 | The Best Exotic Marigold Hotel | FoxS | $3,230,584 | +20.9% | 354 | +176 | $9,126 | $8,228,025 | - | 3 |
7 | 4 | The Hunger Games | LGF | $2,950,331 | -34.5% | 2,064 | -467 | $1,429 | $391,581,441 | $78 | 9 |
8 | 3 | Think Like a Man | SGem | $2,650,549 | -54.4% | 1,722 | -330 | $1,539 | $85,838,460 | $12 | 5 |
9 | 5 | The Lucky One | WB | $1,778,453 | -56.7% | 2,005 | -834 | $887 | $56,934,628 | - | 5 |
10 | 7 | The Pirates! Band of Misfits | Sony | $1,578,632 | -49.8% | 1,840 | -1,239 | $858 | $25,490,136 | $55 | 4 |
Both Battleship and The Avengers had a world premiere on April 11, 2012. The difference is that of May 22 Bship has grossed just above $240m worldwide compared to our Marvel superheroes' over $1,800,000.000!
So is it must be rightly said that Taylor Kitsch who has a main role in both Bship and John Carter will garner a name for himself in being 'the actor whose films always badly underperform'. I also think that Battleship should've been released at the start of the year where the New Year gross could've saved it. Maybe it could've made a very quick $800m in January. So bad marketing people.
Due to The Avengers buzz I forgot that The Dictator starring famed comedian Sacha Baron Cohen (Ali G Indiahouse, Borat, Bruno). The best comedy film of this year so far, in my opinion, is 21 Jump Street. But it has a big chance of being overwhelmed by the mastery of Cohen's acting skills
The plot follows Cohen play a Dictator of a fictional North African county visiting America. And we all know what happens to foreign leaders (with giant hairy beards) when they visit the US. The trailer proves it could be a must-watch:
The Hunger Games is still at the US chart in its 9th week. It'll probably leave on the 11th. I also predict that Men in Black 3 would land at no.1 or most probably 2 next week due to The Avenger's uproar. Also Think Like a Man has made just above $85m off a $12m budget domestically which is a big breakthrough for Indie films compared to the pressure faced by mega budget action features recently released.
That's all for now. Catch the US box office next Tuesday to see Men in Black 3's exciting opening.
(Chart from Box Office Mojo)
5 comments:
wow excellent prediction !
I used to play Battleship as a kid. Why anyone would make a megabudget feature film out of it is beyond me. I don't know what the budget was but it won't make three times that (to make a profit). Remember you've got to factor in the promotion and marketing budget which the studios won't release due to embarrassment. Ergo I don't think a January release would have saved it.
It might have helped The Dictator. This is the sort of film that I think would play well against weak competition as opposed to having to play well on its own merits. If you want a sleeper hit then todays template is Think Like a Man. It might not play overseas but its alreeady in profit so who cares about those daft foreigners (like us) anyways?
Haha true. Also big-budget releases are nothing if not coupled by a worthwhile story. Take the example of John Carter - need I say more?
I wonder what Disney is thinking right now...
After seeing The Avengers numbers they should be thinking Justice League of America.
Well, A.Jaye you should see the grosses of previous DC comics movies: Superman Returns and Green Lantern. If the Batman franchise moved to Marvel they'd have nothing!
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