Tuesday, September 4, 2012

The Possession possesses Labour Day Weekend

TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count /ChangeAverageTotal GrossBudget*Week #
1NThe PossessionLGF$17,700,000-2,816-$6,286$17,700,000$141
31The Expendables 2LGF$8,900,000-33.7%3,334-21$2,669$66,259,000$1003
42The Bourne LegacyUni.$7,327,000-21.5%3,131-523$2,340$96,325,000$1254
66The Odd Life of Timothy GreenBV$6,249,000-12.3%2,635+37$2,372$36,126,000-3
75The Dark Knight RisesWB$6,100,000-15.5%2,187-419$2,789$431,416,000$2507
84The CampaignWB$5,665,000-24.2%2,941-361$1,926$73,242,000-4
972016 Obama's AmericaRM$5,587,000-14.2%1,747+656$3,198$18,686,000-8
109Hope SpringsSony$4,700,000-17.9%2,441+39$1,925$52,057,000-4
A typical Labour Day has slow grosses and this one was no different. LionsGateFilms has two movies at the top three: The Possession and The Expendables 2. Admirably, LGF had 3 films at the top spot this year namely the previously mentioned movies and The Hunger Games. The latter being the most successful of their releases this year, and of all time.

My favourite genre is horror but I was surprised Lawless did not lead the weekend. It stars good actors like Shia LaBeouf (Transformers trilogy) and Gary Oldman. The Possession was inspired by The Exorcist and any supernatural buff could guess it by the poster. The story is based on the allegedly haunted Dybuxx box and how father and ex-wife must save their daughter from its curse. Typical yes, but if a top critic like Roger Ebert can give it 3.5/4 stars it must have some perspective to look forward to.
  Furthermore, the flick stars Jeffrey Dean Morgan whose world-renown for starring in the TV series Supernatural as father of the main characters. Ironically, his father figure role here has already earned domestic fame. The Possession is co-produced by Evil Dead creator Sam Raimi.
  Lawless is a western gangster film based on a 2008 novel by Matt Bondurant and also stars Tom Hardy, Mia Wasikowska (Alice in Wonderland) and Guy Pearce. The former who starred as Bane in the last Batman movie. The trailer is gritty and it follows a bootlegging gang being threatened by a new deputy and other authorities wanting a cut of their profits.
  The Expendables 2 will eventually end up with $150m-$160m worldwide which is very less than its predecessor's. The Expendables grossed $103m domestically and the sequel will probably end up with $73m. The Colorado shooting was a major reason for hesitating theatre goers. Thought it isn't hesitating Sly Stallone on a 3rd part that has Nicolas Cage already signed up.
  The Dark Knight Rises rises one place higher than The Dark Knight on 12th with an approximate $8m higher than the former. My accepting of this I might explain later on in a full-fledged review. It won't beat The Dark Knight domestically but will rise up to the 8th spot next week replaced Steven Spielberg's E.T.
  The Bourne Legacy will not beat its budget nationwide although it has worldwide. In other news, The Avengers rises up to 13 from 39! So Marvel is still trying to compete with DC's Batman haha.
  That's all from me folks. The Possession hasn't beaten Rob Zombie's Halloween in the Labour Day debut. Halloween still has $30.9m at the start-up. Below is the trailer for Lawless:

(Chart by Box Office Mojo)


AJaye2009 said...

The Possession reminds me of last years Dream House in that studios will pour money into a horror film every now and again. They cannot and will not forget The Exorcist ($1billion in box office receipts over 40 years adjusted for inflation. Perhaps as much as that in home market and ancillary sales). However this flick has only its story going for it. We'll see if word-of-mouth can defer the drop off next week. The Bourne Legacy is proof that Matt Damon is a star - and this stand in isn't.

NisarMasoom said...

Beautiful deduction AJaye!
Also, other horror filmmakers should remember that classics like The Exorcist have grossed more in a month than the modern flicks have garnered in 6 months. This takes into account the DVD and Blu-Ray generation.