Tuesday, July 31, 2012

US box office weekend July 27-29

TWLWTitle (click to view)StudioWeekend Gross% ChangeTheater Count /ChangeAverageTotal GrossBudget*Week #
11The Dark Knight RisesWB$62,101,451-61.4%4,404-$14,101$287,112,810$2502
22Ice Age: Continental DriftFox$13,352,646-34.6%3,869-17$3,451$114,899,860-3
3NThe WatchFox$12,750,297-3,168-$4,025$12,750,297$681
4NStep Up RevolutionSum.$11,731,708-2,567-$4,570$11,731,708$331
63The Amazing Spider-ManSony$6,701,111-38.4%3,160-593$2,121$241,953,721$2304
86Magic MikeWB$2,619,128-39.0%2,075-531$1,262$107,625,983$75
97Savages (2012)Uni.$1,838,215-45.9%1,414-922$1,300$43,983,785$454
109Moonrise KingdomFocus$1,434,904-21.7%853-42$1,682$38,641,403$1610
Been a long time since I've blogged. Summer's kept me very busy readers. Sadly, here in the Emirates the sizzling flicks are landing on Eid. That list also includes Bollywood movie Ek Tha Tiger (even though I won't be watching it).
  The Dark Knight Rises although at no. 1 in its 2nd week and likely to hold that position for many weeks to come. Dark Knight 2 has also outgrossed its budget in the States with just over $287m off $250m. Worldwide the cumulative has surmounted to $337.1m. Sadly, this 3rd feature in the 21st century Batman series would've earned more than its predecessor had it not been for the highly covered midnight showing murders in Colorado...
  Christian Bale visited the injured victims out there and I wish them all the best, but now it's time for more box office showcasing than international news. Another surprise is Step Up Revolution's opening. The 4th in the dance-movie series. I'm not surprised as it was not promoted by Walt Disney and has a debut director. Apart from Adam Sevani who played teenage-prodigy dance star in the previous 2 films, the new cast is not so well-known. Sure they gave a lead role to contemporary shaker Kathryn McCormick who took part in the US show So You Think You Can Dance, but alas Disney should've been involved. And so instead of being at the 2nd spot this week it lands at no. 4 (ironic as it is the 4th part) with Ice Age: Continental Drift having attained the 2nd spot in 3 weeks.
  At number three there's a new opening and that is The Watch. Frankly, I never heard of this movie opening in July. But landing in front of Step Up 4 could be due to the star comedy cast (Ben Stiller, Vince Vaughn and Jonah Hill). The film follows suburban dads trying to defend the earth from an alien invasion. I'm a fan of Ben Stiller and a huge one of Hill but the 15% approval rate from Rotten Tomatoes critics is depressing. Still, I'll catch this on DVD for sure. The director Akiva Schaffer holds his second feature (he previously directed teen-com Hot Rod in 2007). Renowned US comic actor co-wrote this with Jared Stern and veteran screenwriter Evan Goldberg.
  The Amazing Spider-Man just outgrosses its US budget with $241m off $230m. Globally it has a $654.6m and will not gross $1b still being the 3rd highest grosser of 2012, and one of the highest-amounting reboots of all time. Still it was not as financially successful as its predecessors although being generally aimed at the teenage audience, this has caught me at surprise. Spider-Man grossed $821m, the 2nd and 3rd both high above $700m. Also considering the first two having lesser budgets than the reboot and the 3rd having a meagerly higher production cost of $258m.
  Spider-Man 3 is still Mavel's 2nd most materially successful movie to date, The Avengers, of course, at 1st.  And so that's mostly all for this weekend. August 3 is the US release date for Total Recall, Aug 10 for The Bourne Legacy and The Expendables 2 at Aug 17. So expect an adrenaline-packed August people.
  Here's the HD trailer for The Watch:

(Chart by Box Office Mojo)


AJaye2009 said...

The tragedy of the Colorado shootings will forever taint The Dark Knight Rises. Christian Bale went to visit victims - and he took the media with him? This time of the year is as predictable as Britain in the Olympics : family fare, high concept action and comic books. Someone should have told the makers of The Watch.

Nisar Mustafa said...

LOL AJaye true that. The Watch released on a strange clock. Still surprised Step Up 4 couldn't beat it.